I recently watched a mind-blowing TED Talk on the topic of prejudice. What I found so moving was the way the speaker, Paul Bloom, explained prejudice in such simple terms, and what’s more, how he prescribes two simple life hacks for dismantling your own prejudiced thinking.
One of the life hacks Dr. Bloom talks about is appealing to the power of empathy. The truth is, when presented facts and statistics about an issue, we are less likely to do something to help, such as donate or volunteer. However, when we’re presented with a story about a real person’s experience with tragedy or hardship, something inside us drives us to act – our empathy. That’s why the stories in movies, TV shows, and books are so compelling; and that’s why you see commercials for UNICEF on television telling the story of a specific child suffering from starvation, rather than numbers and statistics. Advertisers understand the power of empathy.
Because you too understand the power of empathy, you can now harness this power and use it to strategically rewire your thinking about groups of people you are not familiar or comfortable with.
Dr. Bloom presents a famous example of this rewiring process when he talks about the influence of the book Uncle Tom’s Cabin. Although the book is now known in large part for its offensive use of stereotypes, another big impact it had was that it gave readers a view into the perspectives of individuals who were enslaved in the US during the 1800’s. By putting readers into the shoes of an individual suffering in slavery, the book gave many people a sense of empathy that they didn’t have before. In fact, this book is believed to have significantly fuelled the movement toward the abolition of slavery in 1862.
Appealing to the power of your empathy can be as simple (and enjoyable) as reading a book, going to an event, or watching a movie about a culture of people that you don’t understand. Think of a group of people outside your comfort zone, and ask yourself, how will I learn more about this culture?
What resources will I use to appeal to the power of my own empathy?