Outsmarting Prejudice

Whether subtle or serious, prejudice gone awry can have harmful consequences.

I recently learned about a simple strategy for disrupting prejudice, which involves appealing to the power of your reasoning skills. I learned about this strategy from a TED Talk I watched, titled Can Prejudice ever be a good thing?.

The speaker, Paul Bloom, starts his talk by introducing the concept of prejudice as a naturally occurring process. He presents a quote by the great philosopher William Hazlitt in his essay, On Prejudice:

“Without the aid of prejudice and custom, I should not be able to find my way across the room; nor know how to conduct myself in any circumstances, nor what to feel in any relation of life.”

William Hazlitt (1778–1830), On Prejudice

In other words, if I can’t prejudge my experience with something, how can I anticipate any consequences of my future actions? How can I learn from a mistake, or from something that harmed me? Our ability to prejudge things, then, is necessary for our survival. The problem comes when our tendency to prejudge something – or someone – goes awry. 

To demonstrate the idea of prejudice gone awry, Dr. Bloom presents the results from a 2015 study on racial bias, in which the researchers found that products sold on Ebay, such as baseball cards, received higher bids when the images in their ads showed the baseball cards being held by White hands, compared to ads where the same products were held by Black hands. 

To demonstrate a more serious, even life-threatening consequence of prejudice gone awry, Dr. Bloom presents the findings from a study done at Stanford University, again on racial bias. In this study, researchers found that individuals who identify as Black, who were found guilty of the murder of a White person, were more likely to be given the death penalty if they appeared more “prototypically Black”. 

“It turns out, holding everything else constant, you are considerably more likely to be executed if you look like the man on the right than the man on the left, and this is in large part because the man on the right looks more prototypically black, more prototypically African-American, and this apparently influences people’s decisions over what to do about him.”
-Dr. Paul Bloom

Whether subtle or serious, you can see that prejudice gone awry can have harmful consequences. Dr. Bloom presents two ways to disable the effects of prejudice.

So what does Dr. Bloom mean when he says you can break the habit of prejudging others by appealing to the power of reason?

The first strategy is to appeal to the power of your empathy. This strategy is described in detail in our article titled, The Power of Empathy.

The second strategy presented by Dr. Bloom involves appealing to the power of your reason.

Dr. Bloom argues that although you may have heard the phrases, “love thy neighbour” or “love thy enemy”, these goal are not realistic. Do we really love these people? Many people don’t even like their neighbour, let alone love them, but that doesn’t mean you want to cause them harm. You feel a certain obligation to treat them and their property with respect, because you understand that their life and their property are as important to them as yours is to you. You use reason to guide your behaviour toward others, not love. 

You can bind yourself to certain rules that will disable you from prejudging an individual based on irrelevant characteristics.

You can bind yourself to certain rules that will disable you from prejudging an individual based on irrelevant characteristics. One example of this is when orchestras audition their new musicians behind a screen or curtain. They do this because the only information that is relevant to their decision-making is the individuals’ ability to play their instrument. 

Another meaningful example presented by Dr. Bloom of how to bind yourself is when representatives of a country sign a constitution. A nation can decide that no matter how much one citizen, or a group of citizens may want to discriminate against individuals based on their protected characteristics (age, race, sex, religion, etc.), the nation has bound itself from those options.  

What steps can your organization take to bind itself from even accidentally prejudging a person based on irrelevant information?

The Power of Empathy

I recently watched a mind-blowing TED Talk on the topic of prejudice. What I found so moving was the way the speaker, Paul Bloom, explained prejudice in such simple terms, and what’s more, how he prescribes two simple life hacks for dismantling your own prejudiced thinking. 

One of the life hacks Dr. Bloom talks about is appealing to the power of empathy. The truth is, when presented facts and statistics about an issue, we are less likely to do something to help, such as donate or volunteer. However, when we’re presented with a story about a real person’s experience with tragedy or hardship, something inside us drives us to act – our empathy. That’s why the stories in movies, TV shows, and books are so compelling; and that’s why you see commercials for UNICEF on television telling the story of a specific child suffering from starvation, rather than numbers and statistics. Advertisers understand the power of empathy. 

Because you too understand the power of empathy, you can now harness this power and use it to strategically rewire your thinking about groups of people you are not familiar or comfortable with.

Dr. Bloom presents a famous example of this rewiring process when he talks about the influence of the book Uncle Tom’s Cabin. Although the book is now known in large part for its offensive use of stereotypes, another big impact it had was that it gave readers a view into the perspectives of individuals who were enslaved in the US during the 1800’s. By putting readers into the shoes of an individual suffering in slavery, the book gave many people a sense of empathy that they didn’t have before. In fact, this book is believed to have significantly fuelled the movement toward the abolition of slavery in 1862.

Appealing to the power of your empathy can be as simple (and enjoyable) as reading a book, going to an event, or watching a movie about a culture of people that you don’t understand. Think of a group of people outside your comfort zone, and ask yourself, how will I learn more about this culture?

What resources will I use to appeal to the power of my own empathy?

Managing emotions and stress

According to Melanie Bickbord of the Canadian Mental Health Association, “workplace stress has been shown to have a detrimental effect on the health and well­being of employees, as well as a negative impact on workplace productivity and profits.” Huge events, like pandemics for example, cause entire teams to experience levels of stress they never imagined. 

With internal and external support, your team can grow and thrive through adversity by addressing challenges that affect the beating heart of the organization – the people and the relationships between them. 

The hard truth is that everyone will experience hardship – whether that’s work or home-related. Hardship, or stress, is inevitable. It’s not a matter of avoiding stress all together, but rather dealing with the stressors as they arise, and building resilience (the capacity to rebound).

That’s the question isn’t it – how can we deal with stressors as they arise? Let’s use a metaphor to help us gain a new way of thinking about stress and your capacity to rebound or resilience.

Stress can be thought of as a ship traveling across the open ocean.

A ship at sea

The ship is made-up-of the main deck, the masts and sails, and the captain and crew on board. Each of these pieces is vital for the ship to succeed in its voyage.

o1-The captain embodies your attitude

The captain is relied on for leadership – they must make the important decisions to keep the crew and the ship safe. Think of the captain as your attitude or the sum total of your internal sentences about stress. When you encounter hardship or a stressful circumstances, it’s important that you make the decision to be calm and take useful action.

02-The crew represents your external support network

The crew is relied on to carry out all the duties that keep the ship navigating properly and in the right direction. Even during times of hardship, we encounter three times positive events than negative. That’s right. Three times more! It’s important to have trusted individuals who can help you see the positive.

03-The ship is your body so exercise and eat right

And the ship itself is relied on to hold the crew and withstand whatever challenges come from nature. Outside stressors like winter weather conditions, or severe wind and water conditions naturally take a toll on the ship and crew. Here’s where we start talking about some simple strategies to support resilience.

During times of hardship, pay attention to what you eat and ensure you set aside time to exercise. Exercise might simply mean putting on some tunes in a private space and dancing or moving to the songs you love.

Final thoughts

The resilience of the ship is dependent on the quality of the ship engineering, as well as the know-how of the captain and crew.  Weather conditions are unpredictable, so it takes a skilled crew and a sturdy ship to make a successful voyage.

Think of these unforeseeable weather conditions as our own unforeseeable personal stressors. When something happens in our lives that brings on stress, it takes a skilled person with a sturdy set of attitudes and strategies to weather the storm. 

Many teams right now are experiencing stress at levels they have never experienced before. 

Is your team prepared to weather the storm? Could your team use some personal tips and strategies to help them stay centered and focused? Is your team’s effectiveness being impacted by COVID 19? We can help. 

Possible Course to Help Your Team

Managing Stress, Anger, and Frustration

Myers-Briggs Step 2 Coaching

Harness the Power of Conflict with Thomas-Kilmann

Contact us to learn more.

What makes you frustrated? Wish you could address it?


There are four ways we express ourselves:

  1. Passive (people can read my mind)
  2. Aggressive (the superior being)
  3. Passive-aggressive (the stamp collector)
  4. Assertive (rights & responsibilities)

The manifesto says:

Every Human Being has the right to be treated with respect and express opinions or feelings, so the question becomes…

How can I express what I need to express, without offending?

How can I translate what I want to say into what I can safely say?

It’s not only possible to address frustrating situations – it’s encouraged.

From *quick draw responses* to *holding that difficult conversation with someone*, we have communication strategies for you, based on credible research.

Contact us if your team could use more

Open and Honest Communication

Connection is the key to setting boundaries

Speaking your Truth to Power
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I believe everyone can agree that, generally, if a person crosses someone’s boundary, it would be great if the offended person spoke up. It would be great if everyone abstained from coping with any life issue using passive or passive-aggressive behavior.

Yet, we do need to acknowledge the difficulty of calling someone out where a power imbalance exist. Dealing with power is more art than science. It can be quite challenging to speak truth where candor is not valued in organizational relationships.

If you asked an HR professional for their honest opinion, they would probably say that many of the issues they deal with could have been avoided if the parties involved had simply had a conversation about the issue first.

Easier said than done many would say. No.

It does take courage and skill to speak your truth to power. However the key is connecting the issue to values.

We often try to change others or set boundaries based on our values (what’s important to me). Yet, we need to acknowledge that people don’t willingly change unless something they value is at stake.

If by offending someone I put something of value to me at risk, I will be more willing to change to protect what’s valuable to me. Everyone, no matter how altruistic, is motivated at some level by self-interest or the desire to survive.

It can be challenging to view the issue from another person’s perspective. If you draw a blank when you wonder “what value is at risk for them,” it probably means you don’t know them.

Here are four tips for developing the skill of speaking your truth to power:

  • Remind yourself that your goal is to “build a deeper connection with the other person”;
  • Be in tune with the value(s) of the other person in the specific context and frame the issue from their perspective (what they value);
  • Start the conversation by focusing on the value at risk and avoid beginning with your interpretation;
  • Be open to changing your perception (interpretation), by inviting them to communicate their perspective.

Assertiveness takes practice. It is a firm pathway for speaking truth to power.

Contact us at 1.866.377.0165 to book a mini-course on “Speaking Truth to Power” or to gain access to a 15 minute video that you can use to lead a team discussion.

You can also request a quote: USA or Canada.